Video Games Sales Rise 4% in September

October 14 00:00 2011

New York, October 14 (rainbownewsline.com) – The market research firm, NPD group, has reported that sales of video games have risen 4% in September after four consecutive months of decline, signaling an optimistic start to the crucial holiday season. However, even as the sales of games went up to $630.2 million from $612.1 a year earlier, there was a drop in the sales of consoles from $382.9 million in 2010 to $349 million despite attempts by manufacturers to cut the cost of devices used to play those games.

The overall sales scenario marked by a decline in hardware sales and gain in game sales reflected a 6% overall drop in total sales to $1.16 billion from $1.23 billion in September 2010. However, the modest improvement in software sales is likely to continue into the busy holiday season. Michael Pachter, an analyst with Wedbush Securities said that “Every month will be up from here.”

A strong array of big-budget titles are expected to be released in the coming weeks, including Drake’s Deception, Star Wars and Call of Duty: Battlefield 3, Batman: Modern Warfare 3; and Arkham City, Uncharted 3.

As a result of disastrous sales figures earlier in the year, many believe that the industry will still end up down from last year, even though game sales might finish strong. A 4% decline this year compared with 2010 is expected by Pachter.

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