Nissan Aims for Top Slot in Green Vehicles

October 24 00:00 2011

New York, October 24 ( – Nissan Motor Co. has set its eyes on achieving cumulative sales of 1.5 million zero-emission vehicles with alliance partner Renault SA of France in order to take the top slot in the world in green cars.

The Japanese carmaker, based in Yokohama, and maker of the Leaf electric car announced Monday a six-year plan of making a plugged-in hybrid by fiscal 2016 that would reduce carbon dioxide emissions by 20 percent per vehicle compared with 2005 levels. It also plans to improve fuel efficiency of its vehicles by 35 percent by fiscal 2016 compared with 2005.

Nissan President and Chief Executive Carlos Ghosn said that the carmaker will get a competitive edge due to its ecological advantage. He told reporters that “More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint,” and added that “At the same time, we are using technology to make our factories greener and more efficient.”

Ghosn said that research was going on to produce a fuel cell, a different kind of zero-emission vehicle, and other types of environmental technology such as clean diesels. He said that emerging markets are likely to overtake Japan in auto demand. At present, Japan trails China.