Ford Sales Grow 9 Percent Even Amidst Slowdown

October 07 00:00 2011

New York, October 7 ( – The crisis of 2008 had taken its toll on the US auto industry however things look quite different this time. While last time, General Motors (NYSE: GM) had to file for bankruptcy, this time round Ford’s (NYSE: F) sales have actually gone up.

Fords sales increased 9% making it the highest increase any automaker has achieved in the current marketplace.  The Ford management has left no stone unturned to take credit for the success. Many of Fords top managers have been quoted across the media stating that the rising sales even amidst this crisis situation is a strong signal that the market values the fuel efficient as well as technologically advanced cars that Ford has to offer. This, Ford’s management says, is proof that the company’s marketing department is in sync with customer demands and creating quality products to serve them.

However, while the Ford brand has seen a rise in sales, the Lincoln brand has actually taken in hit and sales have fallen. Also most of Ford’s increased sales have been backed up by its superior performance in the SUV segment as well as the truck segment. Ford still has a lot of room for improvement in the small car market dominated by Japanese players.