Oregon Airport Plans Selling Ad Space on Tower

October 07 00:00 2011

New York, October 7 (RainbowNewsLine.com) – A small airport in Southern Oregon, the Rogue Valley International Medford Airport in Medford, wants to generate revenues by allowing its control tower to be branded with advertisements.

Rogue Valley International Medford Airport is in negotiations with an unknown corporate sponsor for a 10-year deal that would bring in about $300,000 a year from a corporate that would put its logo on all four sides of the 100-foot control tower. The strategic location of the tower will make the logos visible to passengers taking off and landing and the people driving by.

Airport director Bern Case said that “It’s not really advertising, it’s more showing a corporate presence for somebody who would like to be involved with the community.” Case added that although the advertising revenue is not very significant as compared to the airport’s $8 million budget, it will go a long way in lowering the landing fees charged to airlines and in attracting new carriers.

Allen Adamson, managing director of the branding firm Landor Associates, said “Every inch of public space is fair game to either sell or get your corporate message out,” and added that “from the airport point of view it is smart because it brings in revenue at a time when everybody is scraping.”
Case clarified that unlike many other control towers, Medford’s airport owns theirs, and not the Federal Aviation Administration.

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