Adobe Goes Online to Sell its Software

October 08 00:00 2011

New York, October 8 ( – The San Jose, California-based Adobe (NASDAQ: ADBE), the largest maker of graphic-design software including Adobe Photoshop, is overhauling its selling techniques to increase its market. It is now planning to go the online route to spur more frequent purchases for distributing programs like Photoshop and Dreamweaver.

Adobe’s Creative Cloud Software package will be released early next year, according to Chief Technology Officer Kevin Lynch. Customers will be able to rent programs on a monthly basis and share their work over PCs and mobile devices instead of making larger purchases that can cost more than $1,000.

The Creative Cloud products will make it easier for Adobe users to share their ideas over the web and the company will be able to depend less on biennial releases to spur sales and register more consistent revenue growth. Referring to the proposed innovative changes, Lynch said that “The reason we’re still here is we’re willing to change,” and added that “If you look at Adobe software historically, it’s a person using a computer to make something. It’s no longer a solo experience. You’re not alone in the cloud.”

Adobe tools that include Photoshop photo-editing software, website-design tool Dreamweaver and publishing application InDesign will be available in versions that consumers will be able to download over the web with the help of Creative Cloud, for a subscription.