Wal-Mart to Give the Feel of a Local Store on Facebook Pages

October 11 00:00 2011

New York, October 11 (RainbowNewsLine.com) – In order to make the most out of the ensuing winter holidays, Wal-Mart is planning to work with the social networking site Facebook to recreate the feel of a local store on its pages that will be specifically designed for each of its more than 3,500 locations and for its more than 9 million fans.

Customers will be able to interact with the local stores on those pages and get information on new events, products and discount offers. Stephen Quinn, executive vice-president of Wal-Mart’s U.S. division, said on a media conference call late Monday that “This allows us to make our stores relevant on a local level,” and added that “This addresses our `next-generation’ customers who are using a lot of social media. A national message is often not as relevant.”

Quinn clarified that Facebook fans had been requesting to see more localized messages, from the latest new produce and TVs to events like cooking demonstrations, and that the partnership with Wal-Mart was the first step towards fulfilling these requests. He said, “This is just scratching the surface. We are just getting started on a social media revolution.”

Quinn would also like to provide personalized offers for Facebook fans, depending on the type of products that they like. With this venture, Wal-Mart will try to reverse nine straight quarters of revenue declines at its namesake US stores.